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|Secrets to Getting Free Publicity for Your Business
Posted by nick_niesen on October 27th , 2010
Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don't understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.
"If you can get a news organization to report about your event or praise something you're doing, you have gained an enormous amount of credibility that simply couldn't be generated through paid advertising ," said David Forman, a public relations veteran and author of "Publicity Professor," a workbook that teaches business owners how to get free news coverage.
The first step in reaching out to media professionals is to create an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a writer can craft a story from it without ever having to call you.
A media alert is another tool for getting press coverage. Its purpose is to give news assignment desks the specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew.
There are dozens of other ways to get news coverage, such as placing feature stories or writing pitch letters offering your expertise in a subject for quotes or on-air interviews.
Forman says you don't have to hire outside help to get publicity.
"Nobody knows your business like you do," Forman said. "You simply have to reach the appropriate person with your message , in a format that media professionals expect."
Using real-world examples, "Publicity Professor" shows you how to give editors and producers exactly what they're looking for to get your story covered for free.
The guidebook includes easy-to-follow templates of press releases, media alerts, feature stories and pitch letters; suggestions on creating newsworthy special events and awards programs; and resources for contacting local, regional and national media.
Ribollita is a delicious low fat Italian soup, a bit similar to the famous minestrone , but instead of pasta, you cook it with beans.
Ribollita is very filling, as you serve it on top of 2 bread slices and a cooking spoon of slightly fried spinach, and top all that with a tablespoon of low fat Parmesan cheese.
You can add bacon bits if you want, but you don't really need it. This delicious Italian soup is full of flavour and goodness.
Ribolita yields 3 WW points, but you may want to have a double ration and go for a sixer! You won't go for seconds or dessert after that! (and if you are... you shouldn't!).
1 Tbsp olive oil
2 onions , chopped
2 carrots, chopped
2 Tbsp crushed garlic
2 celery sticks
1 fennel bulb, trimmed and chopped
2 large courgettes, thinly sliced
1 X 425 g (14 oz) can chopped tomates (with onion and basil, or any other combination you want)
1 Tbsp pesto
1 lt (4 cups) vegie stock
1 X 425 g borlotti beans, drained
Salt and pepper
8 slices of white bread
12 kg spinach
2 tsp extra virgin olive oil
1 Tbsp low fat grated Parmesan cheese
This is what you do:
Ok , first you heat one tsp of olive oil in a large pot, and add the onions, carrots, garlic, celery and fennel and stir for about 10 minutes.
After that, add the courgettes and keep stirring for another 2 minutes.
Next , add the tomatoes, pesto, stock and the beans and stir till boiling, and then simmer for about 30 minutes or so. By then, the vegies will be soft and tender.
Add salt and pepper.
Now prepare your seving dishes by placing a slice of bread in the bottom of the saucers.
Heat a frying pan, and add 2 tsp of extra virgin olive oil , and fry the spinach for about 2 minutes.
Spoon equal portions of spinach on the bread slices, and then laddle the soup on top of the bread and spinach.
Garnish with a Tbsp of low fat Parmesan cheese on each portion.
For more of these delicious low fat recipes visit . You'll find a growing collection of free delicious low fat recipes, articles on healthy eating, and weight loss.
Know why Mahindra Rodeo worth to buying Autos Articles | October 19, 2011
Mahindra Rodeo has come out to be the best scooter launched in India till now. The scooter is potholed against Honda Activa and Honda Dio, Honda Aviator , Suzuki Access and Bajaj Krystal. The scooter is powered with 4 stroke engine along with 124.6cc displacement.
Mahindra Rodeo has come out to be the best scooter launched in India till now. The scooter is potholed against Honda Activa and Honda Dio, Honda Aviator, Suzuki Access and Bajaj Krystal. The scooter is powered with 4 stroke engine along with 124.6cc displacement. The peak power is 8 bhp & the torque value is 9 Nm. Appearance wise, Mahindra Rodeo is much improved than its competitors. It even scores in other respects of superior technology. The chief specifications are 4 in 1 anti theft key, front fuelling system, colour changing digital instrument cluster and USB cum mobile charger. The scooter has got some c.